ENT 650 Week 2 Blog Assignment by Mary Schuler

Image result for financial goals stick man

Financial Goals – Clarify and Focus On Your Efforts

Nowadays, I bet you hear often or familiar with the term “financial goals”, especially you find it on all kinds of advertisement. It sounds good but sometimes I was asking myself “exactly what they are trying to sell?”, “how to get there?” or “how to start?” I am confused. I probably have a long list for financial goals but think about what tools to use to achieve them and how or which to start first: personal or business goals? Long term or short term? Clear the debs or build the credits? etc.

First, we need Health and Money. Now mental and physical Health are important. How about financial Health? It is important also.

For most of us, making money are important and mostly some people measure success by gauging how much money they have based on financial status. Making money is a good thing. It changes our life for the better if we are focusing on generate positive changes and not selfish greed. It is about being honest and ethical, knowing “treat people as to how we want to be treated.”

Let see how people manage to obtain wealth:

Through inheritance (born to it): how can we know if it is a guarantee? Will it be in place in the future? There were many true cases exist but imagine, just sit and hope for to become a millionaire is unrealistic and may be a biggest letdown of your life.

Through try to rely on luck: with years working in the casino, I saw how some people think they may beat the odd if they have luck. The bad news and most disappointingly are the odds seemed always against them. Do you want to rely on pure luck?

Through hard work: Do you have to be lucky to increase your wealth? I believe through hard work, there is a guarantee and by your action, luck will find you. So, what does hard work means to you?

  • It means maintain and improve your physical health first, then it is time to activate the entrepreneurial spirit in you and set the goal: Knowing what you want, your passion and determine to meet your goals.

Reading the book Entrepreneurial Finance of Steven Rogers are really eyes opening and helps to clear my thoughts so much. “Working for yourself will be the toughest job you ever have”, said Steven. This book helps me know where I am stand and review my overall financial goal picture. I need to understand what is debit and credit, saving and debt situations, financial statements, techniques, business plan etc. Still remain (less) confused but I found I am in a better position to plan my next financial strategies for the entrepreneurial ventures.

  • Desire it with excitement and efforts with the overpowering purpose to achieve it. Make a list of your target dollar amounts of each goal (vacation for this year, find a better location for the business next year, for example). Watch out any unnecessary expenses.
  • Get the drive: Overcoming fearing stagnation. Accomplishment is doing. Get some helps from your mentor, accounting and or legal professionals…
  • Resources: Learning, conquering obstacles and prepare for any unexpected problems. I am so glad that I have a chance to read this book, The Entrepreneurial Finance of Steven Rogers – “the premier guide for your dream of running your own company”.
  • Perseverance: Stick to it, hang in there a little longer and then some more. If you would like to meet each goal, it is more effective to set the deadline if possible.
  • And many other positive ways that you can find to build on your foundation towards the goals.

Happy ventures and see you in the next blog.



Rogers, Stevenson (2014). Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur. McGraw-Hill Education.


ENT 645-50 Professional Presentation Public Speaking/Reflection


Mary Speach 2011


Speach Pic

Opportunity School for Women program was my subject matter I spoke of. I have only one time spoke in public and it was at the graduation ceremony of this 3-week class I took at the Berea Collage, KY in 2011. Now 6 years later my business mind, my English, job experience and education have come a long way. I was scared of thinking about doing this speech even though it was in front of people I knew from a Real Estate office where my husband works. It lasted for about 7 minutes and then people asked questions and answer time for about another 15 minutes.

As you see in my speech I started off very stiff but the last half I felt more comfortable. I was feeling more confident when talking more details about the subject and seeing the excitement of the audience who was listening to me, asked questions with sincere interest.  When the question / answer time was happening, I felt like they were going to share this information with the women out there who truly needed it. I hope that this speech might result in some people who need this program in going and having a life changing moment like I did. This program is a true confidence builder.

Mary Schuler

CORRECTED ENT 645 Direct Response Tool by Mary Schuler

Corrected ENT 645 Direct Response Tool


Please click here —>Murphy Real Estate Company – Marketing Letter

Marketing letter head

Thank you for inquiring about properties in our area. Whether you are looking for a small cabin for weekend getaway, a second home, a mini farm, or a large acreage, I can help you.

The beautiful Western NC and Northeast GA offer something for every taste and budget!
We are currently enjoying an excellent Buyer’s Market with a large selection of properties and low interest rates. Don’t miss these investment opportunities!

As a member of the NC and GA MLS (Multiple Listing Services), I can assist you with all properties For Sale in our area.

Below is my contact information. Please feel free to call for any questions. I look forward to working with you.

Best Regards,

Mary Schuler
828-557-0273        info@28906.com

PS: I invite you to visit our Website at http://www.murphyrealestatecompany.com and use MLS search tools, if any property for sale catches your eyes, please contact me. I will be happy to send you more information. Better yet, stop by at my office and receive a free appreciation gift!


The above page (first page) that you have just read is my Marketing Letter that I created in Step 1 of Direct Response Tool. ENT 645 Week 6.
Step 2: This Marketing Letter has been tested with five individuals “Ideal Clients” and received their feedback.
Here is the Summary of Testing and Analysis feedback: • The logo is simple, spot on the real estate business, however it is a little small.

• Need to but contact information and website together with the address on the top.

• The Title looked like I mainly target the people outside of the mountain areas. Yes, the major potential clients are come from the South like Florida, some are from the North. That they know this area is a balance in between in term of weather – not too cold in the winter, still hope for having the snow which is a plus of the excitement, and not too hot in the summer.

• The market is affordable compare with other big cities. Lo taxes and Investors opportunities.

• People moves to the mountains because this area offers full four seasons: beautiful blooming flowers in the spring, cool with breezes in the summer, best colorful leaves changing in the mountains in the fall and pretty romantic winter (because the snow will be melted and gone the next day 😊)

• People said that these areas offer everything they need to enjoy and be relax such as rivers, lakes, trails, casino, fishing, antiques, hunting, boating, restaurants, etc., and if occasionally want to go shopping, just drive 1.5-2 hours to a different world – big cities.

• People said the Marketing Letter presentation is professional, inviting and call to action. Make people want to stop by and to get the gift for free. Why not?

• Needs to add some Social Media webpage links or icons, if possible.

• Need to put my title next to the name (for example: Realtor/Broker or Real Estate Agent).