Please click here —>Murphy Real Estate Company – Marketing Letter
Thank you for inquiring about properties in our area. Whether you are looking for a small cabin for weekend getaway, a second home, a mini farm, or a large acreage, I can help you.
The beautiful Western NC and Northeast GA offer something for every taste and budget!
We are currently enjoying an excellent Buyer’s Market with a large selection of properties and low interest rates. Don’t miss these investment opportunities!
As a member of the NC and GA MLS (Multiple Listing Services), I can assist you with all properties For Sale in our area.
Below is my contact information. Please feel free to call for any questions. I look forward to working with you.
PS: I invite you to visit our Website at http://www.murphyrealestatecompany.com and use MLS search tools, if any property for sale catches your eyes, please contact me. I will be happy to send you more information. Better yet, stop by at my office and receive a free appreciation gift!
The above page (first page) that you have just read is my Marketing Letter that I created in Step 1 of Direct Response Tool. ENT 645 Week 6.
Step 2: This Marketing Letter has been tested with five individuals “Ideal Clients” and received their feedback.
Here is the Summary of Testing and Analysis feedback: • The logo is simple, spot on the real estate business, however it is a little small.
• Need to but contact information and website together with the address on the top.
• The Title looked like I mainly target the people outside of the mountain areas. Yes, the major potential clients are come from the South like Florida, some are from the North. That they know this area is a balance in between in term of weather – not too cold in the winter, still hope for having the snow which is a plus of the excitement, and not too hot in the summer.
• The market is affordable compare with other big cities. Lo taxes and Investors opportunities.
• People moves to the mountains because this area offers full four seasons: beautiful blooming flowers in the spring, cool with breezes in the summer, best colorful leaves changing in the mountains in the fall and pretty romantic winter (because the snow will be melted and gone the next day 😊)
• People said that these areas offer everything they need to enjoy and be relax such as rivers, lakes, trails, casino, fishing, antiques, hunting, boating, restaurants, etc., and if occasionally want to go shopping, just drive 1.5-2 hours to a different world – big cities.
• People said the Marketing Letter presentation is professional, inviting and call to action. Make people want to stop by and to get the gift for free. Why not?
• Needs to add some Social Media webpage links or icons, if possible.
• Need to put my title next to the name (for example: Realtor/Broker or Real Estate Agent).