ENT 640 Week 2 Blog: Sourcing by Mary Schuler

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Raising capital is the main goal of any entrepreneur/angel investor. Angel investor is an individual, or a group who particularly invests in the start-up companies in exchange of the equity ownership interests. High profile successful entrepreneurs/companies just name a few such as Facebook, Google, Uber, Costco, Groupon… are originally founded by angel investors.

Because you invest your own money into the startup companies, both sides will take the risks while engaging business activities and most importantly, expecting the significant investment returns. High risks and opportunities are hand in hand. According to the Authors, “Sourcing or identifying entrepreneurial projects of merit is the first step of making early-stage investments”. You need knowledge, doing a lot of research, searching for mentors or advisers to help understand any business problems and solutions to continue the ventures. Determine what is important to you to create an effective sourcing strategy and learn from this valuable tool.

Besides of your valuable time, your finance depends on your sourcing strategy because “the risk is real and you can lose all your money” (Book: Winning Angels – The Seven Fundamentals of Early-stage Investing of David Amis and Howard Stevenson). Invest your time to invest your capital is a crucial and “it is very easy to lose lots of time in sourcing and evaluating early stage deals.” (page 35).

Knowing yourself regarding your net worth, time availability, background, and relevant experience. It is an advantage of relying on your social network such as Facebook, LinkedIn, Twitter, and others emerging platforms such as Angel list for sourcing. Family, friends or colleges or service providers to find the most promising investment opportunities.

Investing your own money is a little scary and very personal, so it is important to ask yourself questions relating to the companies that you are considering to invest: Do you get to know them well and is there trust relationship? Do they inspire you and what you can do to help them grow? Can you create value team who have quality, commitment, passion, and integrity in the company?…

The Authors provided eighteen activities which is divided into four main groups (Preparation; Networking; Visibility and Focus) in Chapter 7 of the book. These essential activities are to help resolve your sourcing strategy while developing opportunities, generating deals in quantity and or quality and getting access to the potential deals. Get quality deal source from entrepreneur referrals which have high value and the value depends on alignment with the angel investors. Understand your investing focus to the pure startups or to the established companies. Create and identify investment opportunities outside of the neighborhood network. Develop a broad network. Do multiple deals. Invest in industries you understand. Trust your own judgment. Focus and learn from the professionals.


Amis, D. and Stevenson, H. Winning Angels: The 7 Fundamentals of Early Stage Investing. Pearson Education Limited, 2001.


6 thoughts on “ENT 640 Week 2 Blog: Sourcing by Mary Schuler

  1. Mary,
    Nice overview of the first fundamental sourcing. The authors write about knowing oneself and taking an inventory but they leave out an important part of being an angel investor. There are regulations from the Securities and Exchange Commission for accredited investors. These regulations were put into place to make sure a person can handle the risk, especially the potential loss of their entire investment. Here is a link for further reading. https://www.investor.gov/additional-resources/news-alerts/alerts-bulletins/investor-bulletin-accredited-investors


  2. Hi Mary,
    I like that you touched on the risk and going with the gut feeling before making the leap and investing in a start-up company. Just like anything else we have to know ourselves, and we can bring to the team and how we can help a future business that we feel may be a winner succeed.
    Thank you


  3. Mary,
    I found your statement, “High profile successful entrepreneurs/companies just name a few such as Facebook, Google, Uber, Costco, Groupon… are originally founded by angel investors.” I’m curious if you mean the founders of these companies, who invested their own financial resources served as their own angel investors? Or do you mean angel investors founded these companies? I believe angel investors helped to grow and in some cases even launch these companies. However, the founding entrepreneurs themselves weren’t angel investors, but seeking angel investors.


  4. Hello Nichole,
    I feel you are correct. When I said “are originally founded by angel investors” the statement should have been that Angel investors invested in the founders company.
    Thanks for catching that.


  5. Mary I enjoyed your post of the “Sourcing” reading. It was very informative and I do agree with you that it is scary to invest your own money ,however it makes me want to do a great job and learn as much as I possibly can so I will succeed in business .


  6. Mary,

    Very nice post. I enjoyed reading through this book so much – the level of detail that is in it astounds me. With each and every class that I take in this program I become more and more excited to one day start my own business. And it’s good to know that this feeling resounds in all of us!

    All the best,


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