- Seat Belt
This is a billboard but not just an average billboard but a 3 D billboard. It is a service ad that says to buckle up even if you’re in the back seat. With the sling shot being installed many feet in front of the billboard it makes it an eye catcher and adds a bit of humor.
The objective here is to wake up the public to tell the people in the back seat to buckle up. It shows that in an accident it will still toss you forward and hurt you if you don’t.
This ad targets anyone who drives or riding in the back seat from children to adults.
This ad it trying to get all drivers to realize that your rear seat passengers can get serious injuries in an accident just like people in the front seat if not strapped in. If the back-seat people do not buckle up it’s the driver that needs to tell them to do so.
By doing so (buckling up) you will save injuries and life if there should be an accident.
This is a man cover in the city with steam constantly coming out of the cover. By painting it to look like a cup of coffee Folgers has made a nothing into a something. It also gives the as a 3 D look.
By doing this it makes everyone who sees it smile and probably take a big sniff to see if they can smell the coffee. Even through there is a disappointment of no coffee smell you should now want a nice hot cup of coffee now.
This ad is asking all coffee drinkers to think about them, to think about a nice hot cup of Folgers coffee. With this ad, they will.
The value of this product is that it helps you wake up in the morning and keep you going mid-afternoon when it’s hard to get through the work day. The actual coffee has a great aroma and usually is a feel-good product for most users.
- BIG FRANK (Do you know BIG FRANK!) Realtor @ Exit Realty
OK, this is my favorite ad because it is my husband.
This is an ad for a Realtor/Broker (Big Frank @ Exit Realty) in a small town (Murphy NC) trying to get name recognition.
It is important to know that for 4 years he had furniture truck, signs, roofs at a big flea market, garages, 46-foot box trailer, 12-foot box trailer (rolling billboard) that he would lend to his clients that all said, “DO YOU KNOW BIG FRANK?”
This would create a question in many people’s mind on who this person is. As they find him he would always have a PRIZE to give them along with a card and introduction.
Branding his shirts like a uniform and daily driving truck with the name BIG FRANK it would allow many people to find him. The prize might be a hat, coffee cup, pen, bumper sticker that all said “YES, I KNOW BIG FRANK”.
This game went on for 4 years with people going to the Chamber of Commerce or through a drive thru or at Lowe’s and ask everyone who is BIG FRANK? Over 1600 gifts with business cards where given out in the last 4 years. The Success of this ad campaign was hi and will allow business for many years to remember him when the Real-Estate need arises.
NAME RECOGNITION in this community is important and BIG FRANK has it more than most. The beauty of this is only the first person who does it works and no one else can copy it without looking silly.
Now it is time for people to know who “BIG FRANK” is and where to find him. Two billboards went up this year as you see so people can solve this mystery created. One on the main Hwy into town from many major cities and one that was going up to a new Cherokee Indian Casino (Harrah’s Casino) in Murphy NC. These are the billboards that you see.
This ad has been very successful for BIG FRANK and it has increased his income. What the future holds because of this campaign is unknown but will be on the positive side for sure. People who has not seen him for 15 years come to town and call him because of name recognition.
He has created a local famous stardom quality especial among children that want to meet him. He even had a lady call to let him know her sons first words he read by himself was this slogan.
- Tiernitos Dog Food
This is a fun ad for animal lovers that shows how Tiernitos dog food and treats drive dog’s crazy. I think the slogan is very eye catching.
This ad should make people want to buy their product because it shows all dogs goes crazy over their food and is healthy and that makes the product a winner.
They want to appeal to all pet (dog) owners.
If you buy their product they are representing that the dogs will go crazy over it and love the taste.
5. Alexander’s Land & Sea Grille
Here is a billboard that is enticing you to come eat with them because they guarantee that the seafood will be fresh because it is flown in daily. The way the plane looks like it is flying out of the billboard is an eye catcher.
To bring people into the restaurant is why they promote the freshness.
They are trying to communicate to anyone who loves fresh seafood and if you’re not on the ocean that will be important.
This billboard is asking all who see it, all who want fresh seafood to come and try them and enjoy.
Value is that they represent that their seafood is the freshest in town and you need to eat here to get the best.