- GOLDFISH Crackers
Here we have a goldfish cracker ad. Salty cheese crackers in the shape of a fish. These have been around since 1997 being produced by Pepperidge Farms a division of the Campbell Soup Company. They wanted to make soup more fun with the cracker fish to put in soup.
The real cheese being grated represents the flavor and adding color added enjoyment and eye appeal for people. It’s not only for soup any more. People just enjoy eating them as a snack.
They are targeting all ages who like eating crackers, chips or any other salty snack.
This is an eye-catching ad with a lot of white space and gives you images of a real cheese taste. They want you to buy this product as an impulse buy or to keep around for any time.
It is fun to float in your soup as a kid and you remember that as an adult. It is a quick inexpensive snack to hold you over to the next meal or stop the stomach grumbles if needed.
Salty snacks have always been for many people a must have.
- Animal Human Society
This ad brings attention to the animal humane society and a little of what they do. They post their web site www.animalhumaneesociety.org to entice you to look more about them. It brings to mind to adopt,volunteer,donate. They show a Macaw bird which is an interesting choice because normally you think of just dogs and cats. This ad makes you realize that there is a lot more to the humane society than just dogs and cats.
They are trying to appeal to anyone who is an animal lover or likes the thought of supporting their society either through time, money or to adopt a loving pet for enrichment in your life.
- Dove Body Silk
Dove has an entire line of skin products like soaps and lotions. This ad shows a nice and inviting body silk (lotion) product in colors that makes you think of creamy vanilla. They want to offer a line that will make your skin, cleaner, smoother, healthier which is what all people want especially women.
Women, Children, Men, anyone who has skin Dove wants their product to appeal to you. They want you to make your skin better than before. To keep it smoother and younger as the years pass. Notice the one marketing tool that was done many years ago was to start calling produce BODY wash or body lotion to get the people to use the product on their entire body and not just face or hands etc.
This is a good product that people like and feel like it is of quality. It gives you soft and silky skin. Notice how the word SILKY gives you imaginations of what a baby’s skin use to feel like. Who would not want that as an adult.
- Michelin Tire
This is the Michelin Tire Guy. They sell tires in many countries and for many different type of viechles. Notice all the product they show you at the bottom of the page. They are known for quality. Michelin tire hope to represent with this ad that if you use their tires you and your family will be safer. Even though you can’t read the ad if you do not know the language this ad brings across everything that it should.
They are wanting to offer this to any one or company that drives a viechle of any kind.
They want you to think of your work, family, safety, and to choose their high-quality product.
It is known that Michelin is not the cheapest produce at all but they do last and keep safety in mind and have studies to back it up.
- International Coffees
International Coffees in an instant quality coffee with flavors to arouse your taste buds.
This ad has many objectives and offers many thoughts to the right people
Here they are targeting men or women, business people who get up early and need to clear their head quick to enjoy the paper and a little ME TIME in the morning.
HOW TO CIVILIZE 7a.m. says it all. Showing the watch and briefcase, newspaper all says to get a new day started and to have it under control from your first coffee.
The value of this produce is to make someone look forward to 7a.m. and to help them get their day started off on the right foot.