- Calvert Whiskies 1937:
This is the ad for Calvert whiskies, one of the top design vintage ad in 1937. The puppy’s sad eyed Peke representing a hang over after drinking a cheap whisky, opposite with the Schnauzer dog who was with a smiling face. The conversation between them was fun and conveyed the product’s message:
The Peke says, “I’ll be doggoned, pard — (Definition CHUM, BUDDY)
My head feels like a St. Bernard!”
The Schnauzer says, “You failed last night to call for CALVERT. Serves you right!”
This was a fun ad and the cute pets was always an eye catcher. Men can easily relate to the “dog house”. The hurting dog was a hangover because of drinking cheap alcohol. To have a clear head you need to drink Calvert Whiskies, a high-quality whisky that should not cause the pain the next morning.
The play of words and images tie together that helped the product even more eye catching and more understanding to the readers. The conversation and the look of the Peke and the Schnauzer showed as an advice and the solution to enjoy a fun night and still have a clear head, “call for Calvert Whiskies”.
Buy better whiskies. Short and clear slogan. Have a fun night and the next day you still keep a clear head and “don’t feel “in the dog house” …tomorrow!”
This relates to any whisky customer who needs to buy quality whisky.
The design and the look of the ad was fascinating when looking back in the early times. This cool vintage newsprint ads showed the evolution of the advertising industry and they know what their customers wanted back then. It is still popular nowadays using the cute animals for advertisement.
- Dr. J.S. Frost 1912:
The newsprint ad for Dr. J.S. Frost from 1912 was depicting a little boy with a big smile and a missing tooth. This little boy looks very much like Alfred E. Neuman of Mad Magazine in the 60s. It was said that back in time, many early dentists used a similar looking little boy in their ads.
The ad did not have any phone number, no address made you realized that back then Dr. J. S. Frost was in a small town and everyone knew everyone.
This ad showed people that pulling a tooth did not have to be painful any more. Below the boy’s image was a saying “It didn’t hurt a bit” as a guarantee. Notice how the dentist incorporated the disclaimer “If your tooth is not abcessed and your gums swollen”. Also, notice the negative word in there was “abcessed” had been intentionally misspelt and hyphenated. (The corrected word should be “abscessed” – my opinion). Looked like people back in that time was not able to read so well and would naturally skip over that word while looking at this ad.
Dr. J.S. Frost was trying to drum up his business of all ages and showed he had a more modern facility where his customers might expect less pain, especially for children, getting a tooth pulled before it goes abscessed is best solution. The ad started with one word “Toothache” then bought up the questions “Why have toothache?” ( notice the small H that was an eye catcher) and “Have you ever seen false teeth with natural looking gums? Then here was the solution “We make them. They look good”. It helped the customers decide to come see him whenever they have a toothache.
This ad showed the value of having healthy and good looking teeth and not to worry when dealing with a tooth problem.
- Stronger Marriage.org ME / WE:
The first look is a big ME. Just naturally eye catching and made you curious and keep reading. This ad is about public service, about marriage. It is a powerful message with few words. It gave you a question of “How to Build a lasting Relationship” and the instruction by doing two steps:
- Cut on dotted line.
- Rotate 180 degrees.
Why cut it? Do you actual cut it like cutting a coupon form a Magazine? It made you think and the new word immediately created in your mind, a big WE. The light bulb came on and it made sense regarding “how to build a lasting relationship”. Stronger marriage needs more than one party to build, from ME to WE, you are now a team member of WE team and no longer a selfish, all about yourself ME. Treating a marriage like a WE will build a better, stronger marriage between couples.
This designed ad was simple and looked like a game but it brought up a profound message. It did not use many words, plenty of white space on the whole page and neutral background color that made you more focus and meditate what does the WE mean.
At the bottom of the ad was more than just an advice “If you want a Stronger Marriage, Work on it together”. Encourage the readers to visit their website. The logo was formed from two wedding rings together that was very strong symbol of marriage and the website address to finish the ad. Over all, a very clear ad.
The objective of this ad is to try to help and bring married couples together right from the beginning. To avoid problems that they see and must work with by putting out different messages to teach young couples the right recipes for a successful relationship.
Marketing to young couples this way will help the people to find the tips and resources to learn and improve the health of a relationship and family. Help lower the percentages of divorce and violence that can occur when couples are unhappy in their relationship.
By becoming a happier married couple through education and working together can also turn out healthier children who will be better adjusted and will live a fuller happier life and pass that on to their children.
The Value of a public service announcement like this can help for generations and affect many families if they just get to the right people and teach them how to build and keep the lasting relationship together.
- So Friendlyable 1964:
So Friendlyable! was this Disneyland’s heading. Now is Friendlyable a word? From my research, it is not a proper word yet but was created once upon a time by a Walt Disney Productions marketer and stuck right up to today. They still print T shirts with this word on it. This is a cute eye catching ad that represents FUN.
This ad was to attract all ages, especially children to a simpler way of fun and to create imagination and HAPPINNESS. The captain with his big smile, waved his had to welcome you. Just made you excited and wanted to bring the family to Disneyland and enjoy the day.
The benefit of going to Disneyland is that it is “The Happiest Place on Earth”. This leads you to believe that it will make you and your family happier which we all know is a priceless commodity in a family unit.
Amusement parks and family entertainment destinations were and still are so important. It brings value to the family’s health and happiness to go to a place like Disneyland and that is so important.
- Thomas Health System:
Here is an ad of Thomas Health System – Women’s Services. This ad had a lot of information and well organized and designed ad. Showing the Women Services available by two of the region’s most trusted names in care: Saint Francis Hospital and Thomas Memorial Hospital.
Right at the middle of the ad, a slogan “My hospital listens to women” next to a smiling woman’s face was eye catching and made you feel this was the place. Notice the word women and how they made the me stand out showing that they cared about YOU. This women services experience is all about me as a woman and that is what any woman wants to feel.
With this ad, Thomas Heath Systems company hoped to bring in women who need or want to learn more about the services that the two hospitals specialize in and had to offer. All these services are necessary and the thought of “one stop shopping” comes to mind. If these two hospitals can get any woman in there for one condition, this woman has a good chance of getting other services as well.
By targeting women of all ages and offering so many services, the value that the ad created was the services that helped a healthy life for women and helped to prevent the oncoming illness. You are not just a number to the Thomas Health System – Women’s Services but a person they truly care about.
The ad was so clean and easy to read the website and the logo on the background and at the bottom of the ad.