Description: This radio ad is only in 30 seconds but it conveys all the needed information. The ad starts off with a jingle type music, a little annoying but also funny catchy tune that inserts humor to get your attention. It is about a “huge frigging dent in your garage door” that you may have. The man (must be the husband and the father of the house) automatically blames this on his teenage daughter but realized that since it could not be her because she was at her friend’s house (he monitors her Facebook, explaining/singing in different funny voice), then it must be his wife who dented the garage door. He uses this as an excuse because he does not buy his wife any nice things.
Target Market: Home owners with garages and constructions, builders…
Ad Objective: The ad brings out the solution of how to fix a garage door at a cheaper price than most larger store, easy and quickly complete replace a garage door by buying directly at buy door direct.com
Call for action and product Value: The ad gets your attention, creates humor, and brings it home pointing out serious facts of how to save money by buying their product.
Description: It’s a 30 seconds ad. Starts with a twilight type background music, a man and a woman’s romantic voices, whispering seductively.
Ad Objective: The whisper causes you to pay extra more attention and listen to the words closer. The ad brings across the message that Target has groceries to sell. It brings imagery of Chef Boyardee products like Beeffaroni…
Target Market: Anyone who shops for grocery.
Product Benefits and Value: The way she whispers makes it is like a luxury place to shop. It promotes grocery in general to be purchased at any Target stores. The everyday collection – buy Target!
Description: It is funny but a little bit sad ad and gives you an alerting feeling. The ad brings up different scenarios and situations in life and while thinking about getting older, urging you to use their credit card now, not wait too long to think about paying your student loan debt off.
Ad Objective: It involves humor which is always attention getter, causing you to listen to what product that they are trying to sell. The in-flexion of the man’s voice brings the effectiveness of humor and the content he is try to convey. At the end, the snoring noise makes you smile.
Target Market: Get college students, educated young people to use credit card and redeem the CitiBank thank you points to help them pay off their student loans while they are still young.
- Woodpecker: http://www.aef.com/ad-campaigns/woodpecker/
Description: This 30 seconds ad commercial points out the different between a boring and dull radio commercial and an exciting attention getting commercial. It represents that an engaging radio commercial will get eight times more attention from the listeners than one that is not engaging, even with the same subject matter.
Ad Objective: This radio commercial is about selling more exciting radio commercial and that their product will help you market your product with more enthusiasm and get more people’s attention.
I like this short and sweet commercial and it makes me want to go to their engaging commercial website to see what products they offer.
To get your attention, they express with excited voices, uses different sound effects, and invoke your imagination.
Target Market: To all businesses that need to radio advertise products or services to others. Businesses that would benefit from exciting radio advertising.
Description: This commercial is representing a business man-Henry who is trying to save a little money by trying to do everything by himself. He prepares a bid presentation to the city council. He is printing, collating, copying, stapling, and putting together an entire presentation package himself, not properly proof read his work.
Ad Objective: This commercial is trying to show that Office Depot can help. Henry will have more time to make sure his presentation is perfect, save time and having an impressive bid documents. This will allow him to get a contract and make money for his company. Office Depot is the best choice for his business.
Target Market and Products Benefits: Business people who should spend more time doing business and not the manual time consuming repetitiousness of a job that Office Depot can help with.