ENT 601 – Week 4 Blog Assignment by Mary Schuler
Who Are the Best Customers for Your Products?
As we discuss in the previous blog that sustaining innovations to the growth of existing business are critical. A disruptive strategy offers a much higher probability of success in building new-growth business. And instead of targeting the segment market that meets customer’s needs, they rather pursue along the lines for which data are available.
You need to know which customers base will be the most valuable foundation for the future growth? And how should we reach them? You want customers who have long wanted your products but were not able to get one until you arrive on the scene. You want to be able to easily delight these customers, and you want them to need you. You want your customers to be so attracted to those you work with that everyone in your network is motivated to cooperate in pursuing the opportunity.
“We believed from the start that if we brought the customer quality merchandise at the right price and offered excellent service, we could changer retailing in the United States.” Said Bernie Marcus, Co-founder of The Home Depot. These innovative co-founders Bernie Marcus and Arthur Blank stated that they wanted to make The Home Depot the Sears Roebuck of the home-improvement industry, a lot people laugh at them.
They are not laughing now because Home Depot is a formattable competitor in the market place in the USA.
The Innovator’s Solution: Creating and Sustaining Successful Growth – by Christensen, Clayton M. and Michael E. Raynor, 2003